The landing page constitutes four major portion
1. Course Image: The Course image is present on the top left-hand corner of your page. You can get an awesome landing page designed from Odesk or Fiverr at a very nominal rate.
2. Course Summary: This is the most important section which highlights what will a student learn if he proceeds with the course. Clearly define the objectives of the course in first few lines, focus on the problem that your course aims to solve, reason why your course is different than the already available courses, and keep it easy and simple to understand.
Bonus Tip: Try to use bullet points as much as possible as it is will make the summary easy to read and understand.
3. Author Profile: This is where you tell your potential readers about yourself. It’s recommended to have a detailed author profile as this can increase your CTR, and thus ensure better conversions. Explain why are you qualified to teach this course, and mention your past related works and clients. This will help you in building an authority and gaining the trust of your readers. Here is one such author profile from Udemy:
4. Promo Video: Udemy advises to keep the promo video precise (2-3 min) and simple. Highlight all the important aspects of your course, and don’t forget to include a call-to-action at the end of the video. I recommend you to make a promo video once you have finalized all other sections of your course. Here is an example of good Promo video for Udemy courses:
Lastly, decide on the pricing of the course. Offer a value for money course. I will cover the pricing part in detail, in upcoming article in this series, as it’s the most vital part for the success of your course.
4. Promo Video: Udemy advises to keep the promo video precise (2-3 min) and simple. Highlight all the important aspects of your course, and don’t forget to include a call-to-action at the end of the video. I recommend you to make a promo video once you have finalized all other sections of your course. Here is an example of good Promo video for Udemy courses:
Lastly, decide on the pricing of the course. Offer a value for money course. I will cover the pricing part in detail, in upcoming article in this series, as it’s the most vital part for the success of your course.
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